Tender Offer: Should I Sell My Private Company Stock or Hold On?

Marcel Miu, CFA, CFP®
Sep 10, 2025
8 min read

Updated: Dec 5, 2025

TL;DR

Selling your shares in a tender offer provides liquidity now but often comes with immediate tax implications. Holding means you retain the potential for future growth and potentially more favorable tax treatment, but you also retain the risk (including the possibility that liquidity may not be available again for some time). Your decision depends on your personal goals, your risk tolerance, and the specific tax details of the offer itself.

The Golden Email: A Tender Offer Lands in Your Inbox

You open your inbox and there it is. An email from the company announcing a tender offer. Suddenly, the "paper wealth" you have been accumulating for years feels real. This is often one of the first major liquidity events for startup employees, and the stakes are high. Investors are offering to buy your private company shares for cash. The excitement is immediate, but a wave of questions follows.

What does this mean for my taxes? How many shares should I consider selling? What if I sell and the company’s value grows significantly next year?

This is not a simple transaction. It is a major financial decision that can impact your ability to buy a house, pay off debt, or work toward financial independence. A rushed decision, made without a plan, can lead to irreversible outcomes or unintended tax consequences.

First Things First: What Exactly Is a Tender Offer?

Before you decide what to do, you need to understand what is being offered. A tender offer is a structured, time-sensitive event where an investor or the company itself offers to buy shares from existing shareholders at a set price. It is a formal process for creating liquidity where none existed before.

Companies generally do not do this on a whim. They usually have specific goals in mind, which creates two distinct pathways:

A Structured Liquidity Tender Offer is a company-organized sale where you sell shares to outside investors. The main reason for this is often to provide employees with liquidity, helping the company retain and attract talent without issuing new shares and diluting ownership.
A Controlled Liquidity Tender Offer usually happens alongside a new funding round. Here, the company controls who can buy and sell. They use the event to bring in strategic investors while managing their list of shareholders.

A flowchart comparing a structured liquidity tender offer, which helps a company retain talent, to a controlled liquidity tender offer, which helps bring in strategic investors. This shows that the company's motive for the offer provides clues about its strategic direction.

Will This Tender Offer Give Me a Tax Surprise?

Yes, it absolutely could. One of the biggest and costliest mistakes employees make is assuming all their profit from a tender offer will be taxed as a capital gain.

Even if you exercised your incentive stock options (ISOs) to qualify for long-term capital gains, there are scenarios where the IRS may reclassify a portion of your tender offer proceeds as "compensatory." This means it could show up as W-2 income and be subject to ordinary income tax rates, which are typically higher than capital gains rates. An employee expecting a lower tax bill can be caught off guard if their net proceeds are less than calculated.

A table illustrating the tax impact of a tender offer. A non-compensatory tender results in a $7 long-term capital gain, while a compensatory tender results in $2 of ordinary W-2 income and a $7 long-term capital gain, highlighting how IRS classification can lead to a surprise tax bill.

This reclassification generally happens when a tender offer is deemed "compensatory" based on factors such as the price paid for the shares. A common indicator is when the offer is restricted to current employees, the price offered is at a premium to the current 409A valuation, and the company itself is sponsoring the tender (rather than an investor). In these cases, the IRS may view that premium not as investment gain, but as a bonus for your performance or tenure.

Note: Different forms of equity (NSOs vs. ISOs vs. RSUs) are taxed differently. It is vital to review your specific grant types with a tax professional.

A detailed table titled 'How Will Tender Offer Proceeds Be Taxed?' It compares seven types of equity compensation, including ISOs, NSOs, and RSUs, across three tax categories: ordinary income, capital gains, and withholding. The key insight is that tax treatment varies significantly; for example, a qualified ISO sale is taxed as a capital gain with no withholding, while an NSO sale triggers ordinary income and FICA/Medicare withholding on the spread.

The 'Sell vs. Hold' Gut Check: A Framework for Your Decision

A tender offer decision is personal. It should not be based purely on emotion or what your colleagues are doing. A disciplined approach starts with asking yourself a series of questions to see how this event fits into your broader financial life.

A checklist graphic titled "Quick Gut Check: Is a Tender Offer Right for You?" It presents six key questions to evaluate liquidity needs, diversification, AMT credits, ISO and QSBS tax implications, and company outlook. The insight is that a personal financial framework is needed to make an optimal decision.

Do I need liquidity in the next 12-18 months? If you have short-term goals like a home down payment or paying off high-interest debt, a tender offer provides a clear path to cash. Holding means your wealth stays illiquid and subject to market risk.
Am I overexposed to my company's stock? Financial planning best practices suggest having no more than 25-30% of your net worth in a single stock. A tender offer is a rare chance to prudently diversify before an IPO, when lockup periods could prevent you from selling even if the stock price drops.
Would this be a disqualifying disposition of my ISOs? This is a critical tax question. Selling Incentive Stock Options before meeting the holding periods means your entire gain is taxed as ordinary income. You must model this tax hit to understand your true net proceeds.
Am I eligible for QSBS treatment? If your shares qualify as Qualified Small Business Stock and you are close to the five-year holding period, holding could mean 0% federal tax on millions in gains. Selling early gives up this incredible benefit.
Do I believe the company will be worth significantly more in 1-3 years? This is the core risk/reward question. If you are confident about the company’s growth trajectory, holding could potentially yield greater returns. However, if the future is uncertain or you prefer to take risk off the table, participating in the offer may be a prudent consideration.

Beyond 'All or Nothing': How to Optimize Your Tender Offer Strategy

Most people see a tender offer as a simple binary choice: Sell or do not sell. But sophisticated participants often view it as a tool to improve their entire financial picture. This often means selling a calculated portion of your shares rather than everything you are allowed.

Strategy 1: The "Sell to Exercise & Hold" Move

Instead of just cashing out, some employees use the proceeds from the tender offer to fund the exercise of their other vested options, specifically their ISOs.

The Logic: Exercising ISOs and holding them for at least a year is required to qualify for preferential long-term capital gains treatment. However, exercising requires cash for the strike price and potential Alternative Minimum Tax (AMT). By selling enough NSOs or disqualified ISOs to generate the necessary cash, you can fund the exercise of a larger block of ISOs. This starts the clock on potentially favorable tax treatment in the future, though it does require you to continue holding the stock and bearing the associated risk.

A flowchart detailing an optimal decision process for a tender offer. It shows how to define liquidity needs, decide which shares to sell, and consider using the proceeds to exercise and hold other ISOs. This illustrates how to turn a simple sale into a sophisticated, multi-step financial strategy.

Strategy 2: Prioritizing Which Shares to Sell

Not all shares are created equal from a tax perspective. The source of the shares you sell drastically affects your net proceeds.

Vested RSUs often have the highest cost basis (the market value when they vested). Selling them may result in a minimal capital gain, making them a potentially tax-efficient source of liquidity.
NSOs or Disqualified ISOs have a spread that is taxed as ordinary income. It may make sense to prioritize selling shares from grants with a higher strike price to reduce the taxable spread.
Qualifying ISOs or QSBS-eligible stock are generally your most valuable shares from a tax standpoint. Investors often only consider selling these if the need for liquidity outweighs the potential tax benefits being given up.

FAQs

How is the price and my allocation determined?

The price is typically based on the company's latest 409A valuation (sometimes with a premium). Your ability to sell is often capped per employee (e.g., 25% of vested shares). If the offer is oversubscribed, meaning more sellers than the buyer wants, your sale amount will be reduced on a pro-rata basis.

Do I have to participate in the tender offer?

No, participation is completely optional. If you believe in the long-term value of your shares, you can choose to hold them.

What happens if I leave the company?

Eligibility rules vary. Some tender offers are open to ex-employees, which would favor a "non-compensatory" IRS classification. Others are only for current employees, which leans "compensatory." Check the offer documents carefully.

Your Next Steps

Navigating a tender offer requires a clear-headed, strategic approach. Consider this four-step framework:

Model the Tax Scenarios. Do not guess. Calculate your potential after-tax proceeds under different scenarios, such as selling NSOs vs. qualified ISOs. Crucially, consider the potential impact if the sale is classified as compensatory vs. non-compensatory.

Inventory and Rank Your Equity. Create a list of all your equity grants, including type, grant date, strike price, and vesting status. This helps identify which shares might be the most efficient to sell.

Connect Liquidity to Specific Goals. Instead of arbitrarily choosing an amount to sell, determine exactly how much cash you need for your goals (e.g., $200k for a house, $50k for loans).

Evaluate the "Sell to Exercise & Hold" Strategy. Calculate the cost to exercise your remaining vested ISOs. Can the proceeds from the tender offer cover this cost and the associated taxes? This analysis could unlock significantly more long-term, tax-advantaged wealth.

From Illiquid to Intentional: Turning Your Equity into a Plan

A tender offer is a pivotal moment in your financial journey. It is a chance to convert hard work into tangible wealth that can help accelerate your life goals. However, the complexity around taxes, allocation, and timing means that the most convenient choice is rarely the most efficient one.

By moving from a reactive mindset to a proactive, plan-driven approach, you can make a decision that aligns with your long-term financial security.

If you are navigating the complexities of a tender offer, you do not have to do it alone. Schedule a consultation with Simplify Wealth Planning to model the tax impact, weigh the trade-offs, and build a strategy that turns your equity into a clear path forward.

This blog is for educational purposes only and should not be taken as individual advice

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Marcel Miu, CFA and CFP is the Founder and Lead Wealth Planner at Simplify Wealth Planning. Simplify Wealth Planning is dedicated to helping tech professionals master their money and achieve their financial goals.

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